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Use case: marketing reach and brand

More of the right people choosing your brand.

We pick one marketing result with you: cost per customer, first order to repeat order, a launch that lands. Then we find where AI moves it and measure the change on your own data. We make the images and copy each test needs, on-brand, and judge them by the result we picked together.

Book a first callHow it works
Sample on-brand product creative made for testing

Recognition that turns into trust

Every post, ad and product page shapes whether people trust you. We keep your look and voice the same everywhere, and measure it by what leads to a purchase: repeat visits, searches for your name, and visits that turn into orders.

Customers who come back without a discount

People come back when they remember who you are and who the product is for. We show your product in real use, with the people it is for, and measure one number: repeat orders without a discount.

Enough tests to find what converts

To bring your cost per customer down, we test more ideas against your own numbers. Every idea is measured by its cost per customer, so you see which ones earn their place.

More of each audience converting

We split your audience into the groups that matter, such as new visitors and repeat buyers. Each group sees what it responds to, and we measure conversion per group from your own data.

Trial to repeat, launch to traction

We read your social, ad and store numbers after each test, so spend follows what works. For a launch, that means the angles are tested before the big push, while there is still time to change them.

A brand that never slips

An automated check looks for off-brand work and sends it back to be remade before a person sees it. You review the finalists, so testing more does not mean checking more by hand.

You see what moved the number

Clear reporting on which approach moved the result you care about and why, so every campaign builds on what the last one learned.

One partner, start to finish

The same team finds the result worth moving, makes the work, checks it on-brand and reports the number back to you each month.

How it works

  1. 1

    We start from your ad, store and email numbers, read-only.

  2. 2

    Together we pick the one result and the audiences that matter.

  3. 3

    Each test gets its own images and copy, checked against your brand first.

  4. 4

    Every month you see what moved the number, and why.

What we need from you

Read-only access to your ad accounts, store analytics and email platform. Your brand guidelines. A 30-minute kickoff.

Kept current

Image and video models change every few weeks; we test new ones on your brand and switch only when the work gets better, with your OK.

Other places AI pays

Money left on the tableWork delivered but never billed, overcharges, fees nobody checks.The retyping between systemsThe same orders, invoices and payments keyed in twice, every week.One set of numbers you trustNumbers in six places, and nobody trusts the total.Catch problems earlyHear about the spike, the stockout or the deadline before it costs you.

How it starts

Let's pick the one result worth moving.

A first call to see if it fits. Then you choose a package and save a card; nothing is charged. You get a free review of your data, read-only, and a plan on your own numbers by day 10. Cancel by day 14 and you pay nothing; otherwise your package starts on day 15. After that, cancel at any time with 30 days' notice.

Bring the number you most want to move and the audiences you want to reach. On the call we will say how we would measure it, and which audience we would test first.

Prefer email? services@fpi.cc or call 646.688.5131.

Your details

Your company and email - then pick a time or just send the note. You add your name once in the calendar, so nothing is entered twice.